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South Carolina Women's Business Center

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line Home arrow Have a Life and a Business arrow Working In the Business, Not On the Business

Working In the Business, Not On the Business Print E-mail
Many business owners start out with a particular expertise in making a product or providing a service.

As the business becomes successful, they find themselves trapped in long days of working in the business, producing the product or service, with no time to address all of the managerial and entrepreneurial aspects of the business.  If this describes your situation, take heart, because you are not alone.  According to The E-Myth, by Michael E. Gerber, a business owner must be able to fulfill three roles, but most business owners only have strong skills in one or two of those three areas:

  • Technician - Expertise in making a specific product or providing a specific service
  • Manager - General management and administrative skills
  • Entrepreneur - Skills for setting goals, monitoring progress, and ensuring the business stays on track and achieves your vision

In order to make your business successful and keep your sanity, you have to find a way to address all of the management and entrepreneurial aspects of the business.  A SCWBC business coach can help you assess your strengths and weaknesses and come up with a strategy for filling in the gaps.  This may be a combination of helping you solve specific problems, find training, form alliances, or hire professional expertise.  The business coach will help you figure out your goals for the business, if you don’t already know them, and create a plan to achieve them.  Personal goals such as taking a vacation, spending more time with family, or having more time for creative brainstorming, may seem impossible to achieve, but your business coach will help you get there, step by step. 





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