Find out who your customers are and what makes them buy from you. And what they’re wanting to buy that you’re not selling.

When planning a new business or a business expansion, you will need to identify your target markets and how you will reach them.  Market research can identify the demographics of your potential customer base, enabling you to focus your marketing dollars on those activities and customer groups that are most likely to result in sales.  This information can also help you choose a business location.

Our business coaches can help you understand new and innovative ways to reach new customers and increase your sales from current customers.  They’ll help you identify your Unique Selling Proposition and brainstorm the best ways to reach your market and increase sales.  You may also wish to enroll in one of the marketing courses offered by the SCWBC and learn first hand all of the tricks and tips of the industry.  This is invaluable knowledge that you will draw on again and again as you run your business and come across more opportunities to cross-sell, differentiate your products and services, expand client value, and gain more market share.  Or you may request a consultation with a business coach to get started.

Marketing services, like legal and accounting, often require that you hire a professional to conduct research or create marketing materials.  The SCWBC has established relationships with reputable marketing agencies under agreements that allow us to offer the small business owner a variety of marketing research, development, print, and other media services at a reduced price.  Your business coach will help you create a marketing plan and then find a marketing agency that you are comfortable working with and that fits your budget.