This twelve-hour course teaches you strategies for competing with the large retailers and techniques that they use to manage their stores. Learn how to assess your customers, establish a unique selling proposition, make the best use of your marketing dollars, increase your basket size, improve the shopping experience and visual merchandising, tackle loss prevention, make key financial calculations, and much more!!  Our goal is to prepare you for success, so join us and build your future!

DEFINING YOUR CORE BUSINESS

• Differentiate Yourself from the Big Box Competitor
• Define Your Unique Selling Proposition (USP)
• Unique Products and Services
• Exceptional Customer Service
• Customer and Market Definition

INVESTING IN EFFECTIVE MARKETING

• Marketing as an Investment
• Basket Size and Pricing
• Elevator Speech and Sound Bites
• Customer Lists and Feedback
• Marketing Techniques

CREATING THE SHOPPING EXPERIENCE

• Visual Merchandising
• Providing a Unique Shopping Experience
• Operations and Hours

USING THE POWER OF NUMBERS

• Strategic Benchmarking
• Price to Sell and Contribution Margin
• Inventory, Loss Prevention and Cash Handling

Click here to see class schedule and locations.